Experience

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I am a passionate digital marketer whose expertise lies in social media and content marketing.

As the Social Media and Digital Brand Manager at Ragnar Relay Series, the best thing about my job is empowering others to tell our story. Ragnar Relays and Ragnar Trail Relays are long distance, overnight, running relays that take place in some of the most breath taking places in the country.

I love social media because it combines the art of story-telling with quick real time experiences. My professional value boils down to this:

– 8+ years experience in Content Creation and Content Strategy
– 4+ years experience as a Social Media Manager
– Author of “The 10 Step Guide to Pinterest Marketing”
– Published writer for two major newspapers and various online magazines and blogs.
– Active member of the Social Media Club of Salt Lake City
– Understanding of how social media fits into the larger picture and should be an extension of everything a company does.

I am available as a social media consultant and look forward to helping small businesses tap into the power of social media and content marketing.

Work Experience

Ragnar Relay Series, Social Media and Digital Brand Manager (May, 2013 – Current)

Generated more than $720,000 in socially driven revenue for Ragnar Relay Series through engaging content, advertising and storytelling techniques.

Generated more than 14,000 new email leads through Facebook contests, sweepstakes and giveaways.

Created the Brave The Winter social media giveaway which generated more than 6,000 new email addresses in Chicago area and more than $75,000 in revenue for Ragnar Relay Chicago event.

Increased web traffic via social media by more than 69% year over year.

Created a strategic content marketing plan which includes video and blog stories about event, health, inspiration, human interest and Ragnarian lifestyle.

Set up a standard for field marketing which includes Social Media Correspondent Guidelines and Best Practices.

Created the Ragnar Relay Series Social Media Policy to be included in company new employee training.

Created the #WhyIRunRagnarCO hashtag campaign which generated 838 pieces of user generated content and reasons to run Ragnar Relay Colorado.

Implements SEO best practices including rel=author, internal linking and meta descriptions on Blognar and Ragnar Trail Blog.

SEO.com, Social Media Manager (Nov. 2012- May, 2013)

Developed and managed SEO.com’s social media platforms while increasing inbound website traffic, conversions, brand advocates, social shares, leads and sales.

Managed SEO.com’s social media content calendar which included white papers, eBooks, webinars, blog posts, YouTube videos, slide shares and other content marketing material.

Ensured all social content was on-brand, cohesive across all platforms, and optimized for search (SEO) and user experience.

Used tracking URLs and Google Analytics to benchmark, test and measure success of social media sites including Google+, Facebook, Twitter, LinkedIn and Pinterest.

Increased leads from each social media platform in 6 months including Twitter (by 600%), Pinterest (by 800%), Facebook (by 235%), Google Plus (by 460%), and LinkedIn (by 370%).

From Q4 2102 to Q1 2013, social media traffic to SEO.com increased from Twitter (by 227%), Facebook (by 155%), Pinterest (by 1012%), Google+ (by 197%), LinkedIn (by 205%) and SlideShare (by 7500%).

In 3 months, Pinterest grew by increasing re-pins (by 1340%), impressions (by 881%), reach (by 624%) and clicks (by 3985%). Pinterest became the third social media driver of traffic and conversions.

SEO.com, Public Relations Coordinator/ Copywriter (Nov 2011- Nov. 2012)

At one of the top search engine marketing companies in the world, I work internally for the marketing department to create and fulfill content strategies to promote the brand.

I write and/or edit digital assets to promote the company such as blog posts, press releases, e-mail blasts, white papers and e-books to promote brand to potential customers, clients and industry experts.

The press releases I write on average get picked up by more than 100 online news sites and receive 50,000- 80,000 headline impressions.

My personal interests include writing about marketing, seo, social media, public relations, sustainability, fitness, health and sports.

I was picked as one of the “voices of the company” to attend marketing events and write blog posts for the internal SEO.com blog about SEO, public relations and social media that have received 100s of tweets and thousands of views by industry experts.

The Salt Lake Tribune- Freelance Writer (2009- 2011)

At the award- winning Salt Lake Tribune I was responsible for reporting, writing and taking photos for stories about skiing, high school sports, fitness and The X-Dance Film festival.

I also worked for the Community section of the newspaper to update calendar events and edit press releases about music concerts, book signings and community events for print.

At the sports desk I serviced customer phone calls and compiled story ideas and  game statistics.

Reno Gazette- Journal- Journalist/Editorial Assistant  (2008- 2009)

At the Reno- Gazette- Journal I started off working in a busy newsroom, answering readers’ concerns, questions and story ideas. I also organized all incoming letters to the editor, court actions, birth announcements, divorces and marriages and did other miscellaneous tasks while I learned the ins and out of how a newsroom and newspaper functions.

I got the opportunity to write 1-2 stories a week for the sports section and overtime as I gained experience I became the beat reporter for the following topics:

  • Action sports/ winter sports
  • High school soccer
  • High school track and field

I reported, wrote and at times served as a video anchor for stories about:

  • The Winter Dew Tour
  • Snowboarding Grand Prix
  • Freeride World Tour
  • Wakeboarding Pro Tour
  • Olympic athletes
  • Concerts
  • Political watch parties
  • State parks and nature hikes
  • Features stories about businesses

Queens Cup Open – Event Coordinator (2011)

My good friend Anna DeMasi who is a talented Chicago photographer, started the Queens Cup Open in 2005. After she moved to Chicago, she needed someone to help take over the female- only freeskiing competition that was held in late March. In 2011, the event included halfpipe, slopestyle and the Pro Throw Down Rail Jam. We were able to gain support from some of the most respected brands in the ski industry including; Moment Skis, Smith Optics, Bern Helmets and Discrete. Park City Freestyle became the title sponsor of the event and provided The Queens Cup with insurance, judges and a dedicated team of workers.

We worked with Park City Mountain Resort to design the rail jam set up to look like a “beach party.” The Queens Cup Open worked closely with Evolve Chile Ski Camp to send one lucky girl to ski camp in Chile through an online video contest. At the Pro- Throw Down Rail Jam we raised money and exposure for the High- Fives non- profit organization; an organization that especially means a lot to me and the entire ski community.

Through our public relations efforts, the Queens Cup gained maximum exposure for our sponsors and athletes on websites like About.com, Fuel TV, Freeskier, Newschoolers, First Tracks, Powder, In This Week and the Ski Channel. The event was a huge success and opened doors for many up- and coming female freeskiers.
Education:

At the University of Nevada I majored in Journalism and minored in Digital Media Art. I studied abroad in Viterbo, Italy at the University of Tuscia. I received the Vivian Cox Memorial Scholarship (for excellence in journalism) in 2006 and 2007. I played division- 1 soccer in 2003 and 2004 and made the all- academic WAC team in 2003 (which was based on playing time/ GPA). After I stopped playing soccer 100% of my athletic energy was put towards freeskiing which continues to be the main passion in my life.

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